Polar Bear Family from BLAST’s “Animals As Art” will be displayed in YAMAHA’s project exhibition corner in
Hamamatsu Station (Hamamatsu City, Shizuoka) for an entire year.

Yamaha Corporation, best known for its musical instruments business, regularly organizes project exhibitions at
the exhibition booth in the con-course of Hamamatsu Station (JR Tokaido Shinkansen Line) as a part of its promotional efforts
to boost the image of the company & its hometown, Hamamatsu City.

In the project exhibition to take place from July, Polar Bear Family will be the centerpiece of the display.

Deeply impressed by the exquisite depiction of the mother & the cub, lying on the floor as if sleeping
in the comfort to the sound of music, the brand selected the bears as they perfectly reflect their corporate philosophy &
the visual image of the brand user experiences.
The bears, placed along with YAMAHA’s instruments, enhance the image of the brand products.
A digital picture book inspired by the polar bear family was also created for the exhibition, which is available on a special website.

The display is scheduled to take place from July 2017 to June 2018.

【 About Polar Bear Family Rental 】
Polar Bear Family are not only for sale, but also for rent.

[ Find out more about rental ]
*Rental is available only within Japan. Presently, we do not accept overseas rental requests.

>> Animals As Art　official website

■ JR Hamamatsu Station Concourse Project Exhibition by YAMAHA

■ A Picture Book Souvenir in Pocket special website